Increase brand awareness, product awareness, and drive pre-orders of the Bluesmart Series 2 line.
Research, vet, engage, and relationship build with technology, travel, fashion, and lifestyle influencers from April to June 2017, aligned with Bluesmart’s Indiegogo launch. Influencers are activated to create original content pieces highlighting the Bluesmart Black Edition, with a CTA driving to the Indiegogo page.
